Your choices
Cookie and storage policy
We use one essential cookie to remember your choice. Our analytics and Google Analytics run only when you allow them.
Last updated: 27 September 2026
What we use
“Cookies” here also includes similar technology such as localStorage. Essential storage is always available. The analytics items below are used only after you choose “Accept analytics.” Other sites reached through links have their own policies.
| Item | Purpose | Choice | Duration |
|---|---|---|---|
bs_consent_v1 cookie | Remember your analytics choice so we can respect it on later visits. | Essential | 180 days |
brandsshipped_attribution_v2 localStorage | Record first and last visit source, campaign, landing page and external referrer for our own analytics and, if you submit a brief, lead attribution. | Analytics | Data expires in 90 days; a stored record may remain until a subsequent visit, withdrawal or browser clearing. |
brandsshipped_anon_id_v1 localStorage | Connect first-party visit and conversion events to a pseudonymous browser ID. | Analytics | Until you withdraw permission or clear browser storage. |
_ga cookie | Google Analytics pseudonymous visitor measurement. | Analytics | Up to 2 years, refreshed with use. |
_ga_* cookie | Google Analytics session and property state for the BrandsShipped data stream. | Analytics | Up to 2 years, refreshed with use. |
Google Tag Manager delivers the Google Analytics configuration after permission; Tag Manager itself is not used to set advertising cookies. Advertising storage, ad personalisation and ad user data remain denied. A legacy attribution key, brandsshipped_attribution_v1, may exist from an earlier version. We migrate it only after analytics consent and delete it when you reject optional storage.
Changing your choice
is available from every page footer. Rejecting optional analytics stops future optional requests, updates Google consent to denied and removes the known analytics keys and Google Analytics cookies from this browser where technically possible. It does not erase records already received with your earlier permission; contact us about data requests at hello@brandsshipped.com. Clearing the consent cookie causes the choice prompt to appear again.
What the choice does not cover
Submitting a project brief is a separate action. We process the details you send to review and answer the enquiry, including operational submission records and anti-spam checks. See the privacy notice. We do not load advertising pixels in this implementation, and we do not send names, email addresses, free-text project descriptions or uploaded files to Google Analytics.